Video: ABB Softstarter elevator movie

Experience a virtual reality motor starting without a Softstarter. You can also find VR experience on Apple App Store under the name "Softstarter VR". Nobody wants a hard start, motors included. Yet millions of motors are hard started every day, wearing out the machines they run prematurely – and unnecessarily. Give motors an ABB softstarter and they will thank you with increased reliability, productivity and lifetime. To learn more, visit

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